Resume

Love the Label / New York

Marketing Coordinator

Led the planning and execution of social media strategies across Instagram, Pinterest, and TikTok. Created and managed content, developed marketing campaigns, and analyzed performance to enhance engagement and reach. Collaborated with influencers for brand promotion and supported the Marketing Manager with coordinating the marketing calendar and organizing editorial photoshoots.

  • Managed Instagram, Pinterest, and TikTok accounts, creating and posting 30+ pieces of content monthly, resulting in a 3.5% follower increase, a 70% rise in engagement, and a 0.7% higher reach within one month.

  • Managed and coordinated all aspects of photo shoots for marketing, including talent casting, location selection, set design and props, as well as travel arrangements.

  • Optimized Klaviyo with weekly campaigns yielding a 6607.75% ROI. Monthly reporting drove a 50% increase in open rates, 4.8% click-through rates, and 0.3% conversion through targeted segmentation and messaging.

  • Handled logistics, product coordination, deadlines, and deliverables to support influencer campaigns.

1 Atelier LLC / New York

Marketing Assistant

  • Achieved a 433% boost in social media engagement across social media platforms and a 3% rise in Instagram followers within 90 days through strategic outreach.

  • Played a key role in organizing a successful launch event, securing the attendance of over 10 influencers, coordinating sponsored contributions for gift bags, and driving brand visibility through targeted outreach to press, influencers, and blogs

  • Managed end-to-end content creation for all social media platforms, producing 30+ creations per month for marketing usage.

  • Led the overhaul of email campaign performance indicators using Klaviyo's advanced tools, which improved key metrics: open rates by 25%, click-through rates climbed to 3%, and conversion rates reached 0.5% of all emails dispatched.

Internship

Licensing International ( 2023 Scholarship Recipients)

Project Coordinator

  • Acquired a comprehensive proficiency within the licensing industry, encompassing all facets, subsequent to the successful completion of rigorous licensing coursework and the submission of a final research paper

  • Diligently oversaw and upheld the integrity of our 10000+ membership database, encompassing both licensors and licensees, through meticulous data verification and updates to guarantee precision and reliability.

    Utilized market research and networking strategies to compile a comprehensive list of top 30 licensor in 2023.